---
title: A good person's guide to not greenwashing
description: Prepare for California’s SB 261 with our roadmap. Learn how to turn climate risk compliance into a competitive advantage for your business.
---

[Insights - thinkPARALLAX ](https://blog.thinkparallax.com)

# [A good person's guide to not greenwashing](https://blog.thinkparallax.com/a-good-persons-guide-to-not-greenwashing)

 Written by [thinkPARALLAX](https://blog.thinkparallax.com/author/thinkparallax) | August 14, 2025

Download the White Paper

**A good person's guide to greenwashing**

Even well-intentioned brands can slip into greenwashing. This short guide from tPX shows you how to spot the risks and keep your sustainability claims clear and credible. Our quick, comic-style resource walks you through:

 

- **Common pitfalls** in sustainability storytelling (and how to avoid them)
- **The Anti-Greenwashing Checklist** — questions to keep your claims honest
- **Global regulatory trends** you should know about 
- **Best practices** to ensure your marketing, legal, and sustainability teams are aligned

**Download the free guide **and make sure your sustainability story builds trust, not risk.

[View full post](https://blog.thinkparallax.com/a-good-persons-guide-to-not-greenwashing)

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