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A good person's guide to not greenwashing

Written by thinkPARALLAX | August 14, 2025

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A good person's guide to greenwashing

Even well-intentioned brands can slip into greenwashing. This short guide from tPX shows you how to spot the risks and keep your sustainability claims clear and credible. Our quick, comic-style resource walks you through:

 

  • Common pitfalls in sustainability storytelling (and how to avoid them)
  • The Anti-Greenwashing Checklist — questions to keep your claims honest
  • Global regulatory trends you should know about 
  • Best practices to ensure your marketing, legal, and sustainability teams are aligned

Download the free guide and make sure your sustainability story builds trust, not risk.