The core elements of an engaging CSR strategy

To truly engage and activate audiences, organizations must develop a CSR narrative that roots all communications in the organization’s core beliefs, values, and purpose, moving the conversation from “here is what we are doing” to “here’s why what we are doing matters to you.”

Watch this webinar with Samantha Mesrobian, Director Corporate Social Responsibility at Scotiabank, to hear how their new CSR strategy dramatically altered how they engaged with their audiences, allowing them to move away from a one-size-fits-all approach (a traditional report) and embraced a wide range of communication tactics designed to provide all stakeholders the opportunity to take part in the conversation.

In this hour-long webinar, we covered:

• How to weave purpose into a strategic CSR narrative
• Tips for creating strategy frameworks that align CSR with core business strategy
• When to (and when not to) leverage storytelling when interacting with various stakeholder groups
• How to move beyond descriptions of what CSR does — and start speaking to why it matters to your audience

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