Sustainability as a political posture may be in retreat. Sustainability as a consumer expectation is not. Companies that conflate the two — pulling back broadly because the regulatory and reputational winds have shifted — risk ceding real market share to competitors willing to meet customers where they are.
In this webinar, Janna Irons and Sami Grover from thinkPARALLAX join Anthony Johndrow and Loren-Christopher Schneid from Reputation Economy Advisors to dig into that disconnect: what the data actually shows about consumer demand, what it costs to ignore it, and what it looks like to embed sustainability where it genuinely drives preference, loyalty, and purchase decisions.
Why sustainability still sells
They say sustainability is dead. Consumers disagree. A deep dive into the disconnect — and what to do about it.