---
title: "The ESG Field Manual Part III: From action to amplification"
description: In the ESG Field Manual, thinkPARALLAX provides a how-to guide for companies at the beginning of the journey to advance environmental, social, and governance (ESG) strategy and storytelling. This is Part I, which covers ESG strategy and goal-setting. Subsequent guides will explore operationalizing your ESG strategy, creating a world-class reporting program, and developing and executing an effective communication strategy, among other topics.
---

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# [The ESG Field Manual Part III: From action to amplification](https://blog.thinkparallax.com/the-esg-field-manual-part-iii-from-action-to-amplification)

 Written by [thinkPARALLAX](https://blog.thinkparallax.com/author/thinkparallax) | July 18, 2023

 

**ESG Field Manual Part III: From action to amplification**

In our ESG Field Manual series, thinkPARALLAX provides a how-to guide for getting started on your sustainability journey and advancing your environmental, social, and governance (ESG) strategy and storytelling.

Parts I and II focused on substance—on building the strategy, policies, initiatives, governance, and measurement structures to drive real impact. 

This final chapter is about translating that hard work into a cohesive narrative and effective communications that engage employees, drive performance, build reputation, and ultimately drive business value.

Here’s what’s inside the final installment of the ESG Field Manual series:

**Step 1: Building a Sustainability Communication Platform**

How to coalesce all your sustainability, social impact and governance efforts, goals, and initiatives into a unified story.

**Step 2: Engaging your internal teams around your story**

How to translate your communications platform into content that engages leaders and teams to ultimately build pride, trust, and engagement.

**Step 3: Amplifying your story to drive impact**

How to tell effective stories about your brand, business units, programs, and products to drive business and societal impact.

‍

Find the full [Field Manual series here.](https://www.thinkparallax.com/field-manuals)

[View full post](https://blog.thinkparallax.com/the-esg-field-manual-part-iii-from-action-to-amplification)

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