Communications = Higher ROI (Return on Impact)
Many brands expect that by integrating a sustainability strategy into their business, results such as increased recruitment and retention, stronger sales, improved reputation, higher ESG ratings, and other benefits will follow. However, embedding sustainability into the business is half the battle. Effective communication is the other. If a brand’s sustainability impact is not communicated well, its influence will be minimal, discouraging it from continuing to be a force for good, as well as diminishing the ROI of the sustainability strategy. In order to ensure the longevity and success of the sustainability efforts, it is imperative for brands to effectively communicate its impact to the appropriate audiences. We call this Amplifying Impact.
Amplifying Impact: similar to the Fibonacci sequence (nature’s secret code) amplifying impact describes how meaningfully sharing your brand’s sustainability story and garnering stakeholder support leads to greater impact and greater ROI (return on impact).
Key takeaways:
- The holistic process of sustainability communications – from purpose to results
- Breakdown of key components of sustainability communications, including corporate narrative, communications framework, and communication planning
- How to communicate with key audiences from investors to customers
- Best-in-class examples of brands amplifying impact
