In today's complex political and economic landscape, many companies are succumbing to the temptation to say less about their sustainability efforts. But pulling back creates a vacuum, erodes trust, and misses a crucial opportunity to lead.
So, how can you communicate your positive impact with confidence and clarity, without getting caught in the crossfire? Join communications leaders from thinkPARALLAX as they share real-world examples of how leading companies are navigating this pressure.
They’ll reveal why the best defense is a strong, focused offense: a communications strategy built on meaningful impact, targeted messaging, and creative execution that builds trust and demonstrates genuine commitment.
In this webinar, you will learn how to:
1. Pinpoint Your Power: A framework for stepping back and identifying the core impact initiatives that are both defensible and aligned with your brand's mission.
2. Sharpen Your Message: Master techniques for creating clear, transparent, and direct messaging that speaks to niche audiences instead of vague, broad ones.
3. Meet the Moment: Best practices for deploying your message across the right channels with a tone that inspires and engages, rather than alienates.
You’ll hear from:
- Sami Grover, Sustainability Communications Director, thinkPARALLAX
- Kirkland Bobseine, Sustainability Communications Director, thinkPARALLAX
- Janna Irons, Head of Communication & Brand, thinkPARALLAX
